Short Pump Town Center opens 9 a.m. to 9 p.m. on Black Friday, Nov. 27, after closing Thanksgiving Day. West Broad Village lights its tree Saturday, Nov. 28.

Last checked Nov. 10, 2026. This page is updated each year at the same address. Sources: Short Pump Town Center’s visit page and posted holiday hours, West Broad Village’s events page and GRTC’s holiday schedules. We list hours only as each center publishes them, and no deals or prices.

Updated Nov. 10: the town center’s holiday hours are unchanged. Its Grand Illumination with Santa is 6 p.m. Friday, Nov. 13, and the Collective creative market in Glen Allen on Nov. 28 is added.

Black Friday is Nov. 27, 2026, and Small Business Saturday is Nov. 28. Holiday shopping in Short Pump centers on Short Pump Town Center, 11800 W. Broad St., and the shopping centers along West Broad Street, including West Broad Village. The town center’s main line is 804-364-9500.

Key dates and numbers

  • Friday, Nov. 13: Short Pump Town Center Grand Illumination, 6 p.m., Main Plaza, free
  • Thursday, Nov. 26: Thanksgiving. The town center is closed.
  • Friday, Nov. 27: Black Friday. The town center is open 9 a.m. to 9 p.m.
  • Saturday, Nov. 28: Small Business Saturday; West Broad Village tree lighting, 4 to 8 p.m.
  • Town center security, lost and found, jump starts: 804-495-7494

Short Pump Town Center hours

The town center’s regular hours are:

Day Hours
Monday to Thursday 11 a.m. to 8 p.m.
Friday and Saturday 10 a.m. to 8 p.m.
Sunday 11 a.m. to 6 p.m.

The center says individual stores and restaurants may keep different hours. Its special hours for the 2026 holidays, posted Oct. 22, are:

Day 2026 season hours
Thanksgiving Day, Thursday, Nov. 26 Closed
Black Friday, Nov. 27 9 a.m. to 9 p.m.
Christmas Eve, Thursday, Dec. 24 9 a.m. to 6 p.m.
Christmas Day, Friday, Dec. 25 Closed
New Year’s Eve, Thursday, Dec. 31 10 a.m. to 6 p.m.
New Year’s Day, Friday, Jan. 1, 2027 10 a.m. to 6 p.m.

The center has not posted extended December shopping hours; we will add them if it does.

Getting there and parking

  • Parking is free at the town center, and there is no valet, the center says. Perry’s Steakhouse at the center offers its own valet for diners.
  • Curbside pickup is in the northeast parking lot near Hyatt House.
  • There are no designated rideshare drop-off points, according to the center.
  • GRTC Route 19 runs along West Broad Street between Short Pump and Willow Lawn. On the day after Thanksgiving GRTC runs weekday service with no express routes, according to its holiday schedule. Our getting around guide has the route details.
  • The center says it does not sell mall gift cards online any more; existing cards are still honored, with balance checks at 1-888-846-4308.

Grand Illumination at the town center

Short Pump Town Center holds its 12th annual Grand Illumination at 6 p.m. Friday, Nov. 13, in the Main Plaza, with live performances, a visit from Santa and a holiday light show. It is free. Details are on our Christmas parade and tree lighting page.

West Broad Village tree lighting

West Broad Village, 2250 Old Brick Road, holds its Holiday Tree Lighting Celebration on Saturday, Nov. 28, from 4 to 8 p.m. The center promises a visit from Santa, hot chocolate, music, photo spots and the lighting of its holiday tree, and says it is free to attend.

Small Business Saturday

Small Business Saturday falls on Nov. 28, the Saturday after Thanksgiving. The independent shops and restaurants in Short Pump’s strip centers set their own hours that weekend; check each business directly. Our new businesses guide lists recent openings.

Holiday markets and gifts

  • Lewis Ginter Botanical Garden, 1800 Lakeside Ave. in Henrico, opens its Garden Shop during Dominion Energy GardenFest of Lights, Nov. 23 to Jan. 3.

  • Henrico County Public Library branches hold free holiday craft programs in December, including holiday card making at Tuckahoe Area Library on Saturday, Dec. 5, from 2 to 4 p.m.

  • Collective: A Creative Market at Glen Allen, with local artists and makers, is at the Cultural Arts Center at Glen Allen, 2880 Mountain Road, on Saturday, Nov. 28, from 11 a.m. to 4 p.m., about eight miles east.

We found no holiday craft market in Short Pump itself listed for 2026 yet. If one is announced, we will add it here.

Traffic

West Broad Street is the main road to every center in Short Pump, and it is busiest on the Friday and Saturday after Thanksgiving and on December weekends. Henrico County Police non-emergency is 804-501-5000. Road work that could slow trips is listed on our road construction and closures page.

What this means for you

The town center is closed Thanksgiving and opens at 9 a.m. on Black Friday. Park free, and plan the trip around the West Broad Village tree lighting on Saturday, Nov. 28. For the rest of the season see holiday lights and Christmas events, Christmas parade and tree lighting and Thanksgiving in Short Pump.

Frequently asked questions

What time does Short Pump Town Center open on Black Friday 2026?

9 a.m. to 9 p.m. on Friday, Nov. 27, according to the special hours on the center’s visit page. That is an hour earlier and an hour later than its regular Friday hours of 10 a.m. to 8 p.m. Individual stores may keep their own hours.

Is Short Pump Town Center open on Thanksgiving Day?

No. The center’s posted special hours list it as closed on Thursday, Nov. 26, 2026.

When is the West Broad Village tree lighting?

Saturday, Nov. 28, 2026, from 4 to 8 p.m. at 2250 Old Brick Road, with Santa, hot chocolate, music and the lighting of the holiday tree. West Broad Village says it is free to attend.

Is parking free at Short Pump Town Center?

Yes. The center says parking is free and there is no valet. Curbside pickup is in the northeast parking lot near Hyatt House.